The first Email Marketing blast was sent in 1978 by Gary Thuerk who worked for Digital Equipment Corp (source: http://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-evolution/). His email blast was sent to 400 recipients as a promotion for his company’s computers, and it actually resulted in $13 million in sales. Now, there are about 4 billion daily email users.
For any type of business, It is an important thing to make a decision of choosing the type of marketing strategy. It allows businesses to either grow considerably or crumble away.
Email Marketing services provide a lot of advantages. Improved engagement, boosting sales, building a great reputation & relationships between business and customer, providing business insight, and so on. All of this helps the business to thrive.
Email marketing is getting even more popular in recent years – as opposed to popular misconception. Whether you’re a large retailer or a small business owner, email marketing is an effective way to promote your business with a highly targeted audience.
Before we start going over the list of services, let's talk in-depth about Email Marketing.
What is Email Marketing?
Email Marketing is one of the marketing strategies that uses email as the promotion media. Email marketing is a top digital media channel, and it is important for customers acquisition and retention.
Everyone on the internet is distinguishable through some unique characteristics. Yes, you can identify someone through their IP address or MAC address. But that only helps find the user’s device, not the user.
If a person on the internet wants access to a service or downloads a certain application, credentials are needed. These credentials are always either a phone number or an email address.
Advantages of Email Marketing
Litmus reports that every dollar spent on email marketing provides an average return on investment of $36. With more than 3000% ROI, Email Marketing has the highest ROI across all marketing strategies.
In addition, here are the advantages of email marketing:
- Easy to measure: You can easily collect data on your email marketing campaigns and use that data to optimize your marketing strategy.
- Inexpensive: No worries if you have a low budget, you can start with the multiple free and cheap email marketing platforms. You always have the option to upgrade the service later on.
- Build loyalty: You can share unique resources and helpful tips about your niche to nurture your relationship with your new subscribers and loyal customers.
- Personalization: You can personalize your content according to the target audience and double your click-through rates.
- Agile and timely: You can reach your audience by creating a campaign with shorter times.
- Turn prospects into customers: By a successful email marketing campaign, you can keep the interest of users who just completed the lead capture form and received their first email.
Best Email Marketing Service Provider
Now we are going to jump into our list of Email Marketing service providers. We have listed 10 the most popular of them, that we thought that they are the best and most popular at this time. So, here is the list:
1. GetResponse
GetResponse is all in one online marketing software that helps you grow your audience, engage with your customers, and boost your online sales. It has more than 30 tools in one easy-to-use platform, you can transform your online marketing and get amazing results.
GetResponse is all in one online marketing software that helps you grow your audience, engage with your customers, and boost your online sales. It offers small to large organizations marketing solutions.
You can use GetResponse to:
- Get your business online
- Grow your audience
- Engage with customers
- Boost online sales
How GetResponse Help Your Business?
With more than 30 tools, GetResponse provides the following features:
Marketing Automation Builder
This helps to create an automated campaigns system through the use of extensive marketing automation tools. With this tool, your campaign will run automatically according to the workflow that you created. You can also create a campaign from the templates provided.
Drag & Drop Builder
A simple drag-and-drop builder is available to help users create campaigns easily.
Autoresponders
Do you want to send emails automatically over a specific period? Create your first autoresponder message, and then add more to create a series. You can use autoresponders to welcome people to your brand and re-engage existing contacts. They're also perfect for delivering email courses and sending regular updates.
Conversion Funnel
This tool can help you to increase conversions with ready-to-use campaigns. Use strategically preselected tools to accomplish your goals:
- Grow your lists. Encourage people to sign up and follow up with emails to keep them engaged.
- Sell online. Drive traffic to your site and turn visitors into customers.
- Build brand recognition. Promote and sell your webinars to share and sell knowledge.
Forms & Landing Pages
To attract your audience, you can design beautiful landing pages and create forms that are smart, simple, and lovable. You can choose from ready-made templates, or create one from scratch as you want.
Increase User Base
Provides A/B testing, unsubscribe tracking, and autoresponders to increase the user base.
Integrates With Third-Party Lead Generation Software
Examples include OptinMonster, SalesForce, Google Docs, ZenDesks, and so on.
Interactive Guides
GetResponse has an easy-to-learn interactive guides menu to make get started run your marketing strategies quickly.
Pricing
GetResponse offers monthly and annual plans. The basic plan starts at $15/month. You can also start with a 30-day trial for premium features or pick a free account plan limited to 500 contacts.
2. Systeme.io
Systeme.io is a single platform with a couple of tools that helps you to run the marketing strategies of your business. It’s a full marketing platform that was founded by Aurelien Amacker, a tech expert who started as a consultant running a highly successful coaching business online.
Systeme.io Features
Systeme.io has all the tools that you need to grow your business. It has mainly six great tools:
- Sales Funnel - Boost your sales goals.
- Email Marketing - Build your email campaigns with templates provided.
- Marketing Automations - Create a workflow for your marketing campaigns.
- Website Builder - Build your website fast and easy.
- Affiliate Program Management - Create your own affiliate programs
- Online Courses Builder
All of those tools are simple and easy-to-use, no need to increase your learning curve.
Whether you are building a small business or large business, you can run your campaigns in one place without the need to figure out other services, this will make your campaign monitoring much easier.
Pricing
Systeme.io offers several service plans with the lowest price at $27/month. A free plan is also provided without email sending limits but limited to 2000 contacts.
Also read: The Best Free Sales Funnels Platform - An Alternative to ClickFunnels
3. Constant Contact
Constant Contact is one of the largest and fastest-growing Email Marketing services in the world. It is an extremely intuitive and user-friendly service that can do everything an ideal Email Marketing service should do. Many other services use Constant Contact for their benchmarks.
Why Constant Contact?
Constant Contact provides a set of great tools:
Management and Automation Tools
Manage emails lists, templates, contacts, and calendars easily by setting up the automation tool.
Market Status Monitoring
Track the status of your desired market and contact list to ensure that your contact list is always a single click away.
Segmentation Tool
This tool can help differentiate between users depending on various habits/characteristics.
Facebook Ads Integration
Strong integration with Facebook ads helps enable advertisements on Facebook and Instagram, WhatsApp, and various other platforms owned by the Facebook organization.
E-Commerce Platforms Integration
You can integrate with popular e-commerce platforms such as Shopify to enable easy marketing on websites that run on Shopify and similar platforms.
Exceptional Customer Support System
Perhaps the best customer support system out of all the options on this list.
Email Plus is a premium service that can provide powerful features. Email automation, drip campaigns, surveys & polls, coupons, online donations, and various tools help to maximize user interaction.
Pricing
Constant Contact offers a 60-day free trial without a credit card. You can try out all their best features. Afterward, the lowest price is $20 for Email Plans.
4. Drip
Drip is an attractive enterprise-based Email Marketing platform aimed at all e-commerce websites, blog websites, bloggers, and digital marketers.
Drip provides various features for its customers. Some of them you won't find on any other platform on this list.
Advantages of Drip
Here are the top features of Drip:
Personalization – Apart from providing segmentation tools, Drip also uses intelligent automation to make customization simple.
E-Commerce Integration – Seamless integration with various eCommerce websites. WordPress users will also like the WordPress integration features that are already provided.
14-Day Free Trial – Offers a 2-week free trial without using a credit card. You can use this to get started with email marketing while learning how to set up the service.
Marketing Automation – Through its sophisticated tools, it is easy to send and respond to emails quickly.
Forms – Create any form with ease. Use forms to help find and collect contact information from users as much as possible as your business grows.
Visual Workflow Builder – Build a workflow that can automatically reply to customers, essentially increasing customer interaction.
Split Testing Features – The A/B feature helps to periodically send targeted emails to determine which strategy will be scaled up.
Support – Provides great and unique support for its customers via live chat and even offers webinars to increase business efficiency.
Complimentary Guides – Comes prepackaged with free guides and documentation to help businesses get set up and be ready to go without needing to spend extra money on hiring an expert.
Though Drip is a relatively expensive option on this list, it provides many features, especially for eCommerce platforms. If you are opening a business in this field, you might be interested in the $49 per month subscription. This also scales depending on how many services you want.
5. MooSend
Moosend is one answer for those of you who are looking for a free email marketing and marketing automation service that has many features to create elegant email marketing campaigns, automate your marketing efforts and increase your lead generation with online forms. With a variety of responsive email newsletter templates, a drag and drop email builder will allow you to be a creator without any technical skills.
Apart from its free email marketing features, you can also connect with free, powerful marketing automation workflows and segmentation features to increase your open and conversion rates. Through segmentation, you also improve your email list management and deliver more personalized content to your email audience.
Your free Moosend account also comes with powerful reporting and analytics to track your campaign performance and optimize your marketing efforts. This is useful for measuring and improving the performance of the campaigns you create. Finally, free email marketing services offer integration with popular apps to streamline your marketing efforts.
Overall, the Moosend platform can be an excellent choice for marketing your business. With just a free account from Moosend, you can create unlimited email campaigns with up to 1,000 subscribers. You can use this tool yourself by signing up for a free account and checking out its features. Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies.
Some of the Moosend Features
- Email newsletter templates you can fully customize
- Drag-n-drop builder to easily create your campaigns
- Marketing automation to simplify tedious tasks
- Email list segmentation to maintain list hygiene
- Online forms to increase your lead generation
- Real-time reporting and analytics to monitor performance
- Integrations to streamline your marketing efforts
Pricing
You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts. For those of you with more customers, Moosend has paid plans starting at $8/month and will give you access to more unique features, including a landing page builder, SMTP server, and phone support. Click here to get started.
6. ConvertKit
ConvertKit is a powerful email service provider and landing page builder. ConvertKit is an email marketing tool built for content creators, such as professional bloggers, writers, online course creators, and more.
It also helps you sell your products and services by building a landing page as a part of your email marketing strategy. ConvertKit is more affordable and easier to use than any other service.
You can use ConvertKit to do some of the following:
Build Email Lists
You can embed a form you create with ConvertKit in a blog post or web page and customize its appearance to match the design of your blog or website. Then you create an attractive welcome email that you will send to customers who have just subscribed via the form.
This step is very appropriate to build an email list of your subscribers who will become your subscribers. You can track growth over the last 30, 60, to 90 days. This email list will help you to concentrate on targeted marketing strategies.
Powerful Marketing Automation
ConvertKit offers several powerful advanced marketing automation features. ConvertKit integrates with various services such as GumRoad, SamCart, WebinarNinja, LeadPages, and others. Then you adjust the automation method according to your strategy.
Email Autoresponders
In email marketing, Autoresponders are very important and a part that you should consider in choosing an email marketing service. ConvertKit has a powerful autoresponder feature that you can set up quickly and easily.
Selling Products And Services
You can easily manage your products and services with ConvertKit and can sell them directly via email. ConvertKit also allows you to track sales of these products or services in a dashboard and set and set prices for email subscribers. You can use Stripe as the payment method.
Promoting Blog Posts
You probably already have a blog that has a lot of posts. To publish a blog post and share it with others, you need to promote your writing, and you can't rely on just one post on social media.
ConvertKit can help you resend this broadcast to people who didn't open the first email. This email resend feature is a great way to increase your open rates and send posts to subscribers who missed the article you submitted the first time. This is very useful when launching your new product to increase sales.
Delivering Content Upgrades
Content Upgrades are a great way to grow your email list faster.
Content upgrades are a free bonus offer to readers of your blog. To get the bonus, readers must opt-in to your list with their email addresses.
ConvertKit lets you send content upgrades automatically to participating readers. This strategy will accelerate the growth of your email list.
Build Landing Pages
ConvertKit provides dozens of different types of landing page templates. You can easily build your landing pages with an attractive appearance according to the feel of your business. In fact, you can also place your landing pages on your WordPress website by using a plugin.
Pricing
ConvertKit offers a free trial so you can test it yourself. The basic plan costs around $29 per month. The Pro Creators version costs $59 per month. The price will increase as your contact list grows. ConvertKit offers a sliding scale so you can check the prices yourself.
7. SendPulse
SendPulse has some very useful features, especially regarding contact management and segmentation. This software is suitable for experienced marketers who want to create complex campaigns as well as business users without email marketing experience who want a quick and easy way to improve their marketing efforts.
Why SendPulse?
SendPulse comes with several useful email marketing and marketing automation features. Its advanced contact management and segmentation capabilities are impressive as they can help you identify the right contacts for your campaign and send more relevant emails.
SendPulse manages this automation process which helps you to save time and money. This automation process is also more accurate because it is based on machine learning algorithms.
SendPulse's Main Features
SendPulse calls itself more than just an email marketing platform, as it has many email marketing features like any other marketing automation. Apart from that, SendPulse also features push notifications and SMS. The followings are some of SendPulse's features:
Email List Building and Contact Management
SendPulse allows you to copy and paste, upload contacts, or add them individually to create an email list. SendPulse has some very useful tools to help you better manage your contacts, such as advanced filters that help you create more relevant campaigns.
Sending Email Campaigns
SendPulse provides a feature that can help you personalize and customize elements of your message according to customer information and behavior. You can add criteria and variables to your subject line and quickly create segments from within the email campaign builder.
It also speeds up the email creation process, by allowing you to create templates not only for emails but also for specific content blocks within emails. You can use this block in all of your email templates and can contain various elements, such as images or videos. The A/B testing feature is also very good and smooth.
Generating signups
You can create signup forms for your website to grow your email list. Place the signup forms in the appropriate section of your website so as not to annoy your customers. With SendPulse, you can manage it well and easily.
Pricing
SendPulse has a free plan for up to 500 subscribers. The paid plans have all the same features, but the price will increase as your subscribers grow. SendPulse provides a 24/7 live chat service to all customers, no matter which plans you’re on. It also has a comprehensive knowledge base to help you resolve questions yourself.
8. OmniSend
Omnisend provides a powerful email marketing service. Omnisend also integrates with over 60 trusted technology partners, including top e-commerce platforms like Shopify, Shopify Plus, BigCommerce, and WooCommerce. This gives you greater functionality and automation.
For example, you can connect a review app to sync data with Omnisend and send automated messages thanking shoppers for leaving a review.
The integration lets you connect Omnisend to other applications, thereby taking advantage of its features. As a result, you have almost limitless possibilities to streamline your processes, uncover growth opportunities, and improve user experience.
Great Features of Omnisend
Omnisend is packed with great features for your email marketing. Here are some of the features provided by Omnisend:
Email & SMS marketing automation for e-commerce
Omnisend comes with several great features that can support all your marketing needs. Not only does it automate email marketing, but it also provides automation for SMS and web push notifications.
Popup and Forms Builder
You can use Omnisend’s built-in signup forms to seamlessly collect more contacts & instantly start engaging them via automated messages.
Contact Segmentation
Personalize your messages based on your contact's shopping behavior and improve your conversions using Omnisend's intuitive, eCommerce-tailored segmentation.
Comprehensive Reports
Learn more about your customers and easily identify which marketing strategies are working best with our e-commerce reporting and analytics tools.
Pricing
Omnisend offers paid plans starting from as low as $16/month. You can customize your plan based on the number of contacts.
A free plan is also provided with 250 contacts limits, 500 emails/month, up to 60 SMS, and up to 500 Web push. This plan includes:
- Professional Looking Email Templates
- Pre-built Automation & Workflows
- Popups & Signup Forms
- Segmentation & Customer Analytics
- Sales & Performance Reports
- A/B Testing
- Customer Support Via Email
9. ActiveCampaign
ActiveCampaign is a complete email marketing service with a built-in sales CRM. ActiveCampaign provides various features that can make it easier for you to build relationships with your loyal customers.
ActiveCampaign's Features
The following are some of the features provided in ActiveCampaign:
Powerful Marketing Automation
ActiveCampaign is one of the best visual automation builders that is flexible and easy to use. With drag and drop, you will find it easy to create a workflow from your marketing automation process.
ActiveCampaign's automation capabilities are so powerful, they can work seamlessly beyond your expectations. It also provides various automation templates that you can use to speed up your automation setup.
Best Email Deliverability
When you send an email, you definitely want to make sure your email is delivered and goes to your destination inbox. With spam-check functionality, ActiveCampaign ensures that all your emails reach your subscribers' inboxes. You can also make sure that the emails you send are completely legitimate, won't be labeled as spam.
Advanced Contact Segmentation
Contact segmentation can provide a personalized experience. By creating a segmentation, you can send the right message to the right group of people at the right time.
Basically, ActiveCampaign allows you to create any criteria for segmenting your contacts based on the data you already have.
Landing Pages and Form Builder
Similar to other email marketing services, ActiveCampaign also has a landing page builder feature that allows you to create personalized landing pages and provides a variety of beautiful templates.
Another feature is the form builder. We know this form has many benefits for marketing strategies. Use this feature to create forms with responsive and attractive designs. It allows you to create automation triggers as feedback for your website visitors after they perform certain actions.
Email Campaigns Flexibility
ActiveCampaign provides you with 6 choices of email campaign types. The following are the types of email campaigns you can use:
- Standard
- Automated
- AutoResponder
- Split Test
- RSS Triggered
- Date based
You can take advantage of a simple drag-and-drop email editor to quickly create attractive email designs. It also allows you to set specific content blocks on mobile devices for a better design and experience.
In addition, ActiveCampaign provides amazing email templates that are easy to use to customize the elements and content blocks of your emails. You can also create your own templates and reuse them for other campaigns. This feature will save you a lot of time and energy in designing your email campaigns.
CRM & Sales Automation
One of the best features that ActiveCampaign offers is CRM. CRM is one of the important features that are indispensable because it will make it easier for you to manage all activities in building the perfect sales line.
This feature allows you to automate your sales funnel, and group leads based on their activity.
Lead Scoring
ActiveCampaign has a Lead Scoring tool that works to identify the most potential prospects by assigning points to contacts based on their engagement. Two types of lead scoring are offered: Transaction scoring and Contact scoring.
With this feature, you can create point-setting rules, such as adding or subtracting points based on various factors such as page visits, purchase history, resource downloads, email openings, link clicks, etc.
Analytics & Reporting
To monitor all the campaigns that you create, you need complete reporting. ActiveCampaign provides many reporting options that you can use to analyze campaign performance and optimize it for better results.
With this feature, you can also view open trends by hours, weekdays which allows you to change the frequency with which emails are sent to achieve maximum results.
Pricing
ActiveCampaign offers several pricing plans: Lite, Plus, Professional, and Enterprise. It starts at $15/month for a Lite plan with a variety of features suitable for small businesses. The price of each plan will increase as your number of contacts grows.
10. Sendinblue
SendinBlue is an email marketing platform that comes with a comprehensive list of features. One unique thing about Sendinblue is that they offer not only Email Marketing services but also SMS marketing services.
SMS is also a prevalent platform because it has been around almost as long as mobile phones have been. Almost all smartphones in today’s era are equipped with a SIM card. This makes SendinBlue a powerful service for offering marketing on mobile platforms.
Why should I use SendinBlue?
Sendinblue comes with the following advantages:
Quick and Easy
The drag and drop email editor makes it easy to use comes with a clean interface, perfect for crafting emails without requiring much expertise.
Beginner Friendly
A tool that is marketed at beginners but is powerful enough that even experts might not be able to get used to this service's full potential.
Personalization Through Automation
Comes equipped with automation tools to help send transactions through emails and create workflows for following up on emails. In other words, it can help personalize a business through the use of automation.
Special AI Algorithm
Ensures that emails are always sent on time and figures out the best time to send an email, depending on the algorithm figures' various factors.
Send Emails In Bulk
Comes with a separate SMTP bulk Email Marketing service that users can use to send automated emails in bulk without delay.
Real-Time Content-Based Email Creation
Provides content-based email creation through the use of advanced AI.
Free Service
You can pay to extend the services and make them look more personalized. The free service may not have a few of the features mentioned above.
User Interaction
Live chat and CRMs are available as features on this platform.
Integrates With Facebook Ads
Automatically integrates with Facebook ads to better ad management and get more efficient marketing for lesser money on all Facebook-owned platforms.
If you are a website owner but don’t know how to improve it, SendinBlue provides a landing page builder feature. Through this feature, you can easily create a powerful landing page that translates to better results.
SendinBlue has many other tools & features that you should go check out on their pricing plan. The cheapest plan starts from $25 a month, though if you want more features for more time, the price increases.
Conclusions
There are a lot of choices of email marketing services. Each of them is provided with various features and capabilities. In addition to price, we should also consider the features offered for the success of the marketing process of our business.
Before deciding which service you will use, there is one important thing for the success of your business which is to design a great marketing strategy.
Hope this article gives you an idea when choosing the service that fits your marketing goals.
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